If you play women’s football at top level today, you are still playing for change. For nickels and dimes. We need to change that. And turn “playing for change” into a good thing.
Unlike the teams playing Uefa Champions League, the teams playing Uefa Women’s Champions League risk losing money, due to the low compensation they get from Uefa for participating. Compensations has increased from last season, but they are still only 0,5 % of what the teams playing UCL get.

In other words, nickels and dimes. Uefa’s role is to represent all their members and develop football. All of football.

We want to be a part of and push the development of women’s football forward and hope that those in charge will join our team.
The team that plays for change.

Right now is the total victory pot 252 886 SEK

Follow the pledge drive here. It's updated daily, not in real-time.
The company pot
154 550 SEK
The people pot
98 336 SEK

The people pot

This is where you as an individual can donate your contribution to Segerpotten. Swish any amount to 123 420 96 15. Click the "copy" button to get the swish number. Paste it as the receiver in the Swish-app. Payee: Expect a better tomorrow. Danir AB

123 420 96 15

You can also use our bankgiro number: 5253-4815.

The company pot

If you run a company that would like to join in on filling up the victory pot, you can do that by filling out the form here. We will then invoice you. All you companies that donate 10 000 SEK or more can, if you want, get your company logo here on the web site. We will e-mail and ask for your logo after we have registered your donation. Cick the link below and fil out the form.

Company donations

Companies that support Segerpotten

The companies below have donated more than 10 000 kr.


Linköpings FC who won Damallsvenskan 2017 receiived zero kronor i victory bonus. Not a penny. Running a football club at the elite level is associated with huge costs. The problem of the women’s football is that the income, price money, bonuses and compensations are small or even non-existent. The reasons for this are many, some are logical, but some are inexplicably unfair.

The winner of Damallsvenskan is eligible for play in the Uefa Women’s Champions League, which today often means that the club are faced with costs that are higher than the compensation they receive from Uefa. A situation that is extremely strange. Shouldn’t it be rewarding to be successful, to win? Now a club risk losing money when playing UWCL.

Segerpotten (The Victory Pot) was started as a way for you and me to financially support the team that wins Damallsvenskan 2018. And thus make the club financially stronger and more equipped for UWCL. Segerpotten is an initiative that, in a concrete way, improves the conditions for Swedish women’s football and gives the winning team a better chance of continuing their success.

But it is also an initiative that wants to highlight the economic situation of women’s football clubs and raise the debate about better conditions for women’s football. Not only in Sweden, but all over the world.


The Victory Pot is a private initiative, which in short terms will a better tomorrow for the 2018 winner of Damallsvenskan. But the aim is also to highlight the economic differences in Swedish football, create a commitment and thus contribute something specific to Swedish women’s football. But we also want to inspire more private initiators to find solutions and projects that can help develop women’s football, both in Sweden and the rest of the world. It is on the right track but together we can speed up the progress.

Expect a better tomorrow

There are theme days for almost everything, but there wasn’t a day for a better tomorrow. That’s why we decided to make New Year’s Eve the “International Expect A Better Tomorrow day”. On this day and here on, we will, every year, initiate various projects and pledge drives that will make a better tomorrow. First out is the pledge drive Segerpotten.

A different kind of charity

Unlike many other charity organizations, we do not use collected funds for “administrative” costs. Not a single penny. All costs for running this website and the initiatives presented here are funded by Sigma and Danir AB. This means that everything that you donate goes straight to the beneficiary.

The guarantor

Sigma’s owner Danir AB is the guarantor that all collected funds goes where they are supposed to go. All transactions are monitored by Deloitte, which act as third-party guarantor.

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