Linköpings FC who won Damallsvenskan 2017 receiived zero kronor i victory bonus. Not a penny. Running a football club at the elite level is associated with huge costs. The problem of the women’s football is that the income, price money, bonuses and compensations are small or even non-existent. The reasons for this are many, some are logical, but some are inexplicably unfair.
The winner of Damallsvenskan is eligible for play in the Uefa Women’s Champions League, which today often means that the club are faced with costs that are higher than the compensation they receive from Uefa. A situation that is extremely strange. Shouldn’t it be rewarding to be successful, to win? Now a club risk losing money when playing UWCL.
Segerpotten (The Victory Pot) was started as a way for you and me to financially support the team that wins Damallsvenskan 2018. And thus make the club financially stronger and more equipped for UWCL. Segerpotten is an initiative that, in a concrete way, improves the conditions for Swedish women’s football and gives the winning team a better chance of continuing their success.
But it is also an initiative that wants to highlight the economic situation of women’s football clubs and raise the debate about better conditions for women’s football. Not only in Sweden, but all over the world.
The Victory Pot is a private initiative, which in short terms will a better tomorrow for the 2018 winner of Damallsvenskan. But the aim is also to highlight the economic differences in Swedish football, create a commitment and thus contribute something specific to Swedish women’s football. But we also want to inspire more private initiators to find solutions and projects that can help develop women’s football, both in Sweden and the rest of the world. It is on the right track but together we can speed up the progress.