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Expect a
Better Tomorrow

It is now five years ago that we at Danir, on the last day of the year, launched our very own theme day for a better tomorrow. And since then, New Year’s Eve is the “International Expect a better tomorrow day”. A day that symbolizes a new start, faith in the future, and optimism. And a day when we present a new initiative for a better tomorrow. For someone, for some, or for everyone.

This year’s initiative for a better tomorrow is Heja Klubben! With that, we want to highlight the huge efforts that Swedish sports clubs and associations do. And make more people realize how important they are for Sweden. That they are the main artery that gives life to all parts of the country.

This years Initiative:Heja Klubben!

Many take the work and effort of Swedish non-profit sports clubs and associations for granted. That the club in the hometown is something that is just there and has always been there. And who takes care of people’s needs for activity and physical health. There are also too many who do not realize or understand what is needed to make such activities work.

With Heja Klubben!, we want to celebrate all the clubs around Sweden run by volunteering leaders, coaches, and other officials, by enthusiasts who are passionate about their club, who create activities and a meaningful spare time for children and young people as well as many adults. And in this way get more people to get involved in this movement and make it grow.

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Initiative 2021Femmegineering

Femmegineering wanted to highlight female role models in the tech industry and in technical educations. And by doing so, inspire more girls to choose an engineering or tech profession. We had women in tech talk about their experiences and share how they have experienced, partly their study time, partly their current professional life. During the year, we also let the research tell the fact on the imbalance in the industry, on two different live events. Femmegineering was an initiative whose main task was to contribute to a more equal tech- and engineering industry. Because we are convinced that everyone benefits from leveling out the imbalance in the industry.

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Initiative 2020Haveriet - (The Wreck)

This was an initiative where we informed about life below the surface, how vital the sea really is for us humans. We also shed light on the marine and aquatic situation along our Swedish coast. Where eutrophication, pollution and overfishing create problems that we need to talk about. Haveriet also had a pledge drive where everybody could contribute to the pot. A pot given to Marine Education Center in Malmö who will start and run the Haveriet Foundation around projects that recruit more Young Sea Ambassadors, provide increased ocean literacy and, in long term, a better marine environment.

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Initiative 2019Funkisfonden – (The Funkis Foundation)

2019’s initiative wanted to highlight that people with intellectual disabilities generally have more health problems and that sports and exercise are of great importance in reducing this. We also wanted to help Special Olympics Sweden to send more athletes to the Special Olympics World Games. Funkisfonden should also inspire everyone with disabilities to dare to believe that they too can also have dreams and goals.

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Initiative 2018Segerpotten (The Victory Pot)

The Victory Pot was a pledge drive which we started to raise a victory bonus for the 2018 winner of the OBOS Damallsvenskan. The Victory Pot also highlighted the debate about the financial situation in women's football. During the year, The Victory Pot collected SEK 252,886 which went in full to Piteå IF, the winners of the OBOS Damallsvenskan 2018.

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A different kind of charity

Unlike many other charities, we do not use collected funds for administrative costs. Not a single penny. Danir Group is responsible for all the costs of running the charity initiatives presented here. This means that every penny you donate goes to the beneficiary.

The Patron

Danir Group is responsible for this web site and all the initiatives presented here. Danir is the guarantor that all funds collected will go to the chosen beneficiary and all transactions are monitored by the Deloitte audit firm which is a third-party guarantor.